Enhancing Personalization in Financial Services - E126

Closed captions in English, French, and German can be accessed in the video player.

Share this page



Digital channels usage in Financial Services continues to grow, and with this increase in usage, comes an increase in customer expectation. Customers are seeking more meaningful interactions that support their financial wellness and help them with decision-making. Individuals expect content that is relevant to them at the right time in real time, with their privacy and security respected. To achieve this, data and journeys play a more important role than ever.

In this session, we:

  • Cover key industry trends linked to personalization
  • Touch on key ingredients needed to personalize at scale
  • Hear from TSB and how they’re thinking about personalization, the capabilities that they’re developing, results they’ve seen, and tips they have for the industry

Track: Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Operations/COO

Industry Focus: Financial Services & Insurance

Business Type: B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by IBM

How Audi Brings Smarter Experiences to Customers

Sign up/Sign in to access

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.