Innovation Super Sessions

Orchestrate B2B Customer Journeys Across Marketing and Sales - SS6

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Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.

Track: Analytics for Customer Journeys, B2B Marketing, Customer Data Management, Personalization at Scale

Session Type: Innovation Super Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Web Analyst, Product Manager

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