Brand Manufacturers Must Reinvent Customer Relationships - S801

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Adobe will share your info with Accenture if you add this session to your schedule. You may view the session without adding to schedule.

SPEAKERS

  • Vikalp Tandon

    Vikalp Tandon

    Managing Director, Global Commerce Lead, Accenture Interactive

ABOUT THE SESSION

Traditional brand manufacturers, like consumer-packaged goods companies, are under extreme pressure as industries continue to evolve and business models are constantly disrupted. In response, brands must reimagine their customer relationships, consider direct-to-consumer (D2C) digital channels, unlock first-party data and insights to understand consumer needs, and optimize and personalize customer experiences at scale. Hear how Accenture can help your organization be the disruptor and not disrupted, powered by Adobe.

What you’ll learn:

  • How to develop a D2C digital commerce roadmap
  • How to manage disruption from direct players
  • Recalibrating spend on retailers and lowering margin impacts
  • Competing with retailers’ own brands

Track: Digital Commerce, Customer Data Management

Session Type: Session

Technical Level: Beginner

Presentation Style: Thought Leadership

Audience Type: Marketing Executive, Commerce Executive, Commerce Marketer/Merchandiser, Operations/COO

Industry Focus: Commerce, Consulting/Agency, Professional Services, Retail

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Play button

Presented by Accenture

Fjord Trends 2022: The New Fabric of Life

Watch video
View all

By viewing this video, I agree the Adobe family of companies may share my contact information with Accenture for marketing purposes. For details see the privacy policy on the Accenture sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.

Start learning