Brand Manufacturers Must Reinvent Customer Relationships - S801

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  • Vikalp Tandon

    Vikalp Tandon

    Managing Director, Global Commerce Lead, Accenture Interactive


Traditional brand manufacturers, like consumer-packaged goods companies, are under extreme pressure as industries continue to evolve and business models are constantly disrupted. In response, brands must reimagine their customer relationships, consider direct-to-consumer (D2C) digital channels, unlock first-party data and insights to understand consumer needs, and optimize and personalize customer experiences at scale. Hear how Accenture can help your organization be the disruptor and not disrupted, powered by Adobe.

What you’ll learn:

  • How to develop a D2C digital commerce roadmap
  • How to manage disruption from direct players
  • Recalibrating spend on retailers and lowering margin impacts
  • Competing with retailers’ own brands

Track: Digital Commerce, Customer Data Management

Session Type: Session

Technical Level: Beginner

Presentation Style: Thought Leadership

Audience Type: Marketing Executive, Commerce Executive, Commerce Marketer/Merchandiser, Operations/COO

Industry Focus: Commerce, Consulting/Agency, Professional Services, Retail

Business Type: B2C

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