Build Modern Headless Web Apps with Experience Manager Cloud - S812
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Martech Expert, Publicis Sapient
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ABOUT THE SESSION
Today’s global digital web apps are built as front-end monoliths, aggregating content, data, and functionality from multiple platforms and back-end systems. Monolithic web applications make them inept for an agile world where experience, features, and integrations are continuously evolving. With the introduction of Adobe Experience Manager Cloud, and extensive support for headless applications, learn how large organizations can start building marketing and transactional web applications. By leveraging Experience Manager Cloud capabilities, you can build components and experience templates that you can still manage in Experience Manager but use in headless applications hosted outside.
We discuss:
- Why headless and micro front ends (MFE) for a modern evolving digital world
- Building Adobe components as headless MFE components
- Stitching MFEs into a composite web application
- Structuring your teams based on business domains
Track: B2B Marketing, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Email Marketer, Content Marketer, Social Marketer, Web Marketer
Industry Focus: Automotive, Distribution/Wholesale
Business Type: B2B
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Presented by Publicis Sapient
How Wealth Management Organizations Deliver Personalized Offerings
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