Marketers have a mountain of data that they want to use for their targeting, nurturing, and sales support activities. When IBM implemented Marketo Engage, they wanted to do it quickly and to take advantage of all the information housed in other systems in their technology stack at the same time. They took advantage of Custom Activities to make this happen in an organized, streamlined way.
In this session, learn about:
- Strategies for using Custom Activities
- Using Custom Activities to introduce new data from across your stack
- Tips on how to keep your finger on the pulse of your data flow