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Principal Business Consultant, Adobe
Demand Automation Discipline Lead, IBM
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Marketers have a mountain of data that they want to use for their targeting, nurturing, and sales support activities. When IBM implemented Marketo Engage, they wanted to do it quickly and to take advantage of all the information housed in other systems in their technology stack at the same time. They took advantage of Custom Activities to make this happen in an organized, streamlined way.
In this session, learn about:
Track: B2B Marketing, Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks, Thought Leadership
Audience Type: Business Analyst, Database Marketing Manager, Digital Analyst, Segmentation Specialist, Optimization Manager, Operations/COO
Industry Focus: High Tech
Business Type: B2B, SMB
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