Conquer the Data Mountain with Custom Activities using Marketo Engage - S707

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SPEAKERS

ABOUT THE SESSION

Marketers have a mountain of data that they want to use for their targeting, nurturing, and sales support activities. When IBM implemented Marketo Engage, they wanted to do it quickly and to take advantage of all the information housed in other systems in their technology stack at the same time. They took advantage of Custom Activities to make this happen in an organized, streamlined way. 

In this session, learn about:

  • Strategies for using Custom Activities
  • Using Custom Activities to introduce new data from across your stack
  • Tips on how to keep your finger on the pulse of your data flow

Track: B2B Marketing, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks, Thought Leadership

Audience Type: Business Analyst, Database Marketing Manager, Digital Analyst, Segmentation Specialist, Optimization Manager, Operations/COO

Industry Focus: High Tech

Business Type: B2B, SMB

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