Driving Change: The Future Is Human Experience - S823
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ABOUT THE SESSION
Indicators predict a significant return to physical retail, putting pressure on companies to deliver cohesive experiences across online and offline channels. The human aspect of retail will once again be at the forefront, and experiences that solve consumers’ problems will rise to the top. From store redesigns and touchless environments to conversational commerce, leaders in retail are investing in technology and data that can facilitate human experiences. By focusing on delivering human experiences, retailers can identify new opportunities to meet shopper needs at every channel while driving long-term loyalty and revenue growth.
In this session, learn about:
- The four requirements for delivering human experiences in retail, including last-mile logistics and store design
- Real-life examples of how companies deliver human experiences and what they gained from it
- Unique insights into what post-pandemic consumers expect from their online and offline shopping experiences, and how you can meet those expectations
Track: Digital Commerce, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience, Beginner, Intermediate
Presentation Style: Thought Leadership
Audience Type: Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Operations/COO
Industry Focus: Automotive, High Tech, Manufacturing, Professional Services, Retail
Business Type: B2B
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Presented by Infosys x Blue Acorn iCi
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