Dynamic Duo: Unified Product and Customer Behavior Analysis - S108

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Practice Lead, Expert Solution Consulting, Adobe
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ABOUT THE SESSION
Are you battling between analytics tools to support both customer behaviors and product analysis? Combine forces for good with Adobe Customer Journey Analytics to holistically understand customer journeys and product usage for optimization. In this session:
- Learn why you need a customer journey and product analysis tool combined
- See how Customer Journey Analytics can support your goals for product analysis
- Supercharge your product analytics with tips and tricks for optimization, like sharing and naming conventions
Track: Analytics for Customer Journeys
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, Mobile Marketer, Product Manager
Industry Focus: Automotive, Education, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2B, B2C
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