Dynamic Duo: Unified Product and Customer Behavior Analysis - S108

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Are you battling between analytics tools to support both customer behaviors and product analysis? Combine forces for good with Adobe Customer Journey Analytics to holistically understand customer journeys and product usage for optimization. In this session:

  • Learn why you need a customer journey and product analysis tool combined
  • See how Customer Journey Analytics can support your goals for product analysis
  • Supercharge your product analytics with tips and tricks for optimization, like sharing and naming conventions

Track: Analytics for Customer Journeys

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, Mobile Marketer, Product Manager

Industry Focus: Automotive, Education, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2B, B2C

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