Create a Digital Transformation with your B2B Commerce Investment - S601

Closed captions in English, French, and German can be accessed in the video player.

Share this page



If done correctly, investing in B2B e-commerce can transform your company and even your industry. In fact, according to Deloitte Insights, high digital maturity firms report 65% higher profit margins than their lower maturity counterparts. In this session, hear how firms like Honeywell, Sealed Air, and L'Oreal are leveraging B2B e-commerce to transform their company's customer experience, culture, product strategy, and business models, with B2B commerce expert, Ed Kennedy, as our guide.

In this session, get examples of how companies have:

  • Launched new business models, including B2B marketplaces
  • Tackled unique challenges of launching a B2B ecommerce initiative
  • Worked with channel partners to successfully navigate a global B2B e-commerce market

Track: Digital Commerce

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO

Industry Focus: Commerce, Consumer Goods, High Tech, Manufacturing, Distribution/Wholesale

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by IBM

Smarter Personalization with IBM and Adobe

Sign up/Sign in to access

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.