Create a Digital Transformation with your B2B Commerce Investment - S601

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SPEAKERS

ABOUT THE SESSION

If done correctly, investing in B2B e-commerce can transform your company and even your industry. In fact, according to Deloitte Insights, high digital maturity firms report 65% higher profit margins than their lower maturity counterparts. In this session, hear how firms like Honeywell, Sealed Air, and L'Oreal are leveraging B2B e-commerce to transform their company's customer experience, culture, product strategy, and business models, with B2B commerce expert, Ed Kennedy, as our guide.

In this session, get examples of how companies have:

  • Launched new business models, including B2B marketplaces
  • Tackled unique challenges of launching a B2B ecommerce initiative
  • Worked with channel partners to successfully navigate a global B2B e-commerce market

Track: Digital Commerce

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO

Industry Focus: Commerce, Consumer Goods, High Tech, Manufacturing, Distribution/Wholesale

Business Type: B2B

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