Create and Manage Personalized Next-Best Offers - S716

Closed captions in English, French, and German can be accessed in the video player.

Share this page



The Adobe Journey Optimizer decisioning services enables organizations to intelligently define, manage, and personalize next-best offers across customer interactions. 

In this session, learn about:

  • Exploring market trends and use cases for personalizing offers across all customer interactions
  • Creating and managing offers with a central offer library
  • Applying intelligence, rules, and constraints with the decisioning engine to determine the next-best offer based on a customer’s real-time profile

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Database Marketing Manager, Digital Analyst, Email Marketer, Mobile Marketer, Segmentation Specialist, Channel Marketer

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Yext

Adobe Experience Manager and AI Search: The Perfect Duo

Sign up/Sign in to access

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.