M&S Personalised Customer Interactions: A Recipe for Success - E125
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
-
Director, Industry Strategy Retail, Adobe
-
Head of Growth & Personalisation, M&S
Featured Products
Session materials
No materials available for this session
Session Materials
ABOUT THE SESSION
Global retailer Marks & Spencer embarked on a journey in 2020 to transform its personalisation program to deliver more relevant experiences to its wide base of customers purchasing apparel, food, and home goods. As any retailer knows, this is no small task. Alex Williams, head of Growth and Personalisation for M&S, shares details of how the UK’s leading retailer is building the capability to personalise at scale. Alex takes us on a journey from where the company started 18 months ago to delivering over 500 million personalised customer interactions.
Learn about:
- The key elements to building a foundation for personalisation excellence
- Building a business case for a personalisation program
- Scaling personalisation across millions of customer interactions
Track: Digital Commerce, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Digital Marketer, Marketing Executive, Segmentation Specialist, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Web Designer
Industry Focus: Commerce, Consumer Goods, Retail
Business Type: B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
More sessions that may interest you
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.