Orchestrate Cross-Channel B2B Engagement with Dynamic Chat - S709

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B2B buyers expect consistent, personalized experiences wherever they are engaging with your company, and a chat experience on your website has become a critical channel for proactive website engagement. With the newest Adobe Marketo Engage capability, Dynamic Chat, B2B marketers can orchestrate integrated, cross-channel experiences. Join Sreekanth Reddy, Adobe product manager, and Karoline Kneist, digital marketing specialist at Planon, to learn about the latest addition to the Marketo Engage marketing automation engine and how Planon is leveraging it to increase conversions on their website.

You’ll walk away with:

  • An inside look into Dynamic Chat, the new Marketo Engage chat capability
  • Tips and tricks for how to quickly get chat stood up on your website
  • Strategies for orchestrating cross-channel experiences that include chat

Track: B2B Marketing, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Beginner, Intermediate

Presentation Style: Tips & Tricks

Audience Type: Campaign Manager, Digital Marketer, Email Marketer, Marketing Executive, Channel Marketer, Web Marketer

Industry Focus: High Tech

Business Type: B2B, SMB

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