Orchestrating and Delivering Personalized Consumer Journeys - SS5

As Vice President of Experience Platform, Real-time Customer Data Platform and Customer Journey products, Sundeep leads a critical portion of Adobe’s Digital Experience (DX) product strategy organization focused on powering digital businesses across both B2B and B2C for companies of every size. His leadership is a key driver of Adobe’s ascendance as a market leader in Customer Experience Management (CXM).

Sundeep brings more than two decades of experience in digital marketing and customer journey management products. He has incubated & scaled new products within enterprise companies and has spent many years in startups in his prior life.

After joining Adobe in 2017, Sundeep led Adobe Campaign product strategy team and over the next four years expanded his portfolio to include Adobe Target, Adobe Journey Optimizer and Marketo that make up the Customer Journeys portfolio. Recently, he took on the product strategy responsibility for Experience Platform (AEP), the industry’s first purpose-built CXM platform, Real-time CDP and Adobe Audience Manager. Sundeep has led Adobe Journey Optimizer from strategy and ideation to a high growth product collecting numerous patents via customer driven innovation over the last few years to drive omni-channel customer journey management beyond Marketing. He also led Adobe's unique offering with Real-time CDP that unifies B2B and B2C use cases in a single product.

Prior to joining Adobe, Sundeep spent 7 years at Oracle as Vice President of Product Management for Oracle Responsys, an industry leading email campaign management solution. Prior to that Sundeep spent a decade as the co-founder of B2B Marketing Automation company that Oracle acquired in 2010.

Sundeep holds a Bachelor’s in Electrical Engineering from the Osmania University, India.

Andrea Pennycooke is head of marketing technology and digital commerce at Truist Financial Corporation. A seasoned technology leader, she has built her career leading high-performing, cross-functional teams and helping to bridge the gap between technology and business to drive transformational change.

Andrea is responsible for development and execution of the technology strategy that supports Truist’s marketing vision. She oversees development of platforms that enable critical functions including delivery of Truist.com, digital tag management, website optimization and analytics, personalization and real time offers, email marketing, voice of client, digital commerce for retail and small business, and Truist’s intranet platform.

Prior to the merger of BB&T and SunTrust, Banks, Inc. in December of 2019, Andrea was a Software Engineering Director in SunTrust’s Banking CRM organization. She had primary delivery responsibility over the build of shared technology solutions for the CRM ecosystem. With the announcement of the merger, her role expanded to include merger integration planning for Banking CRM and Insurance CRM delivery. Andrea also led the delivery efforts for the successful rollout of the Paycheck Protection Program (PPP) Lending Portal as part of Truist’s COVID-19 response efforts in April of 2020.

Prior to joining SunTrust in 2018, Andrea spent 15 years with Accenture delivering technology programs to Fortune-ranked clients across multiple industries and platforms, including SunTrust, The Coca-Cola Company, State Farm, Target, and Verizon.

Andrea is a proud graduate of Florida Agricultural & Mechanical University and lives in Atlanta, GA with her husband and two sons.

Sarah is a Senior Solutions Consultant for Adobe Japan, where she actively engages in both pre-sales activities and GTM planning for Adobe's DX portfolio. With over 10 years of experience in the software industry, Sarah ensures that the best product offerings are delivered to the Japanese market.

Sarah's focus is on Adobe's CJM and Data offerings, which include Adobe Campaign, Adobe Marketo Engage, Adobe Journey Optimizer, and Adobe Experience Platform. Her mission is to help brands transform their communications into engaging experiences through the use of content and data.