Innovation Super Sessions
Orchestrating and Delivering Personalized Consumer Journeys - SS5
Closed captions in English, French, German, and Japanese can be accessed in the video player.
SPEAKERS
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VP Customer Journey Management, Adobe
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Head of Marketing Technology and Digital Commerce, Truist
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Sr. Solutions Consultant, Adobe
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Session Materials
ABOUT THE SESSION
Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.
Join us to learn about:
- Adobe’s latest and upcoming B2C customer journey management innovations
- Features to help you deliver personalization at scale and optimize experiences for sustained business growth
Track: Analytics for Customer Journeys, Customer Data Management, Personalization at Scale
Session Type: Innovation Super Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer
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