Innovation Super Sessions

Orchestrating and Delivering Personalized Consumer Journeys - SS5

Closed captions in English, French, German, and Japanese can be accessed in the video player.

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Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle. 
Join us to learn about:

  • Adobe’s latest and upcoming B2C customer journey management innovations
  • Features to help you deliver personalization at scale and optimize experiences for sustained business growth

Track: Analytics for Customer Journeys, Customer Data Management, Personalization at Scale

Session Type: Innovation Super Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer

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Presented by Publicis Sapient

How Retail Grocers Deliver Personalized Service Across Channels

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