Tractor Supply Modernizes Its Tech Stack with Headless CMS - S309

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  • Tina Ngo

    Tina Ngo

    Sr. Product Marketing Manager, Adobe

  • Glenn Allison

    Glenn Allison

    VP Customer Facing Applications, Tractor Supply Company


Tractor Supply, a $10 billion Fortune 500 retail company, understands that the world has moved even further online, where now digital-first is no longer a nice to have but a need to have. Tractor Supply uses Adobe Experience Manager headless CMS to meet customers where they are (whether online, in-person, or mobile) and deliver exceptional digital experiences that positively impact their bottom line.

In this session, learn:

  • What expectational omnichannel experiences look like and why it matters
  • How Tractor Supply built a scalable tech stack that powers over 1M transactions 
  • Why a tech stack that empowers developers and marketers is critical
  • Deliver personalized content to customers across every channel

Track: Content Management for Personalized Experiences

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Content Marketer, Product Manager

Industry Focus: Commerce, Retail

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

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