Tractor Supply Modernizes Its Tech Stack with Headless CMS - S309
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SPEAKERS
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Sr. Product Marketing Manager, Adobe
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VP Customer Facing Applications, Tractor Supply Company
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ABOUT THE SESSION
Tractor Supply, a $10 billion Fortune 500 retail company, understands that the world has moved even further online, where now digital-first is no longer a nice to have but a need to have. Tractor Supply uses Adobe Experience Manager headless CMS to meet customers where they are (whether online, in-person, or mobile) and deliver exceptional digital experiences that positively impact their bottom line.
In this session, learn:
- What expectational omnichannel experiences look like and why it matters
- How Tractor Supply built a scalable tech stack that powers over 1M transactions
- Why a tech stack that empowers developers and marketers is critical
- Deliver personalized content to customers across every channel
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Content Marketer, Product Manager
Industry Focus: Commerce, Retail
Business Type: B2B, B2C
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