How Digital Experiences at Scale Free Up Auto OEM Cashflow - E127

Closed captions in English, French, and German can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Transformation programs in automotive, like electric vehicles, autonomous driving, and connectivity, are in full swing and put every OEM in a delicate situation. While their development costs take a significant part out of the books, the resulting revenue hasn’t kicked in. Additionally, OEMs need to ensure that they stay ahead in the battle for delighted customers, which more and more is being fought on the digital ground, while classic differentiators dilute. The right set of capabilities enables OEMs today to build a digital ecosystem that increases the agility to drive personalization in all their digital customer interfaces, customer loyalty, and sales of common and new business models while significantly saving costs.

These underlying principles will be discussed in a fireside chat with Dr. Dieter Zetsche:

  • The mind-shift for OEMs needed as software, especially digital customer experience software, will be the new battleground for customers
  • How engineers can learn from established digital channels as digital businesses evolve
  • How making use of economies of scale will help finance transformation and fast track innovation

Track: Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer/Merchandiser, Operations/COO, Project Manager

Industry Focus: Automotive

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by PwC

Gain Better Customer Insights to Develop Personalized Journeys

By viewing this video, I agree the Adobe family of companies may share my contact information with PwC for marketing purposes. For details see the privacy policy on the PwC sponsor page.

More sessions that may interest you

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.