Transformation programs in automotive, like electric vehicles, autonomous driving, and connectivity, are in full swing and put every OEM in a delicate situation. While their development costs take a significant part out of the books, the resulting revenue hasn’t kicked in. Additionally, OEMs need to ensure that they stay ahead in the battle for delighted customers, which more and more is being fought on the digital ground, while classic differentiators dilute. The right set of capabilities enables OEMs today to build a digital ecosystem that increases the agility to drive personalization in all their digital customer interfaces, customer loyalty, and sales of common and new business models while significantly saving costs.
These underlying principles will be discussed in a fireside chat with Dr. Dieter Zetsche:
- The mind-shift for OEMs needed as software, especially digital customer experience software, will be the new battleground for customers
- How engineers can learn from established digital channels as digital businesses evolve
- How making use of economies of scale will help finance transformation and fast track innovation