How Thermo Fisher Ensures Success with Adobe Workfront - S208

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  • Amy Zakrzewski

    Amy Zakrzewski

    Manager, Marketing Operations, Thermo Fisher Scientific


Your implementation of Adobe Workfront was fantastic. So you’re set to live happily ever after, right? Not quite. As your operation grows and matures, your deployment of Workfront must also mature. In this session, for users and administrators alike, Amy Zakrzewski, manager of Marketing Operations, presents how to ensure that Workfront meets your ever-changing needs and identifies critical problems to avoid to prevent future work management issues. Learn how Workfront is kept in prime condition to meet the demands of a world-class marketing operations team facing a dramatic rise in market expectations during a pandemic.

Key takeaways:

  • How Thermo Fisher keeps Workfront in top shape
  • Key pitfalls to avoid for users and administrators
  • Tips to prevent future work chaos

Track: Marketing Workflows and Collaboration

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Marketing Executive, Operations/COO, Project Manager

Industry Focus: Healthcare/Lifesciences

Business Type: B2B, B2C

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Presented by PwC

Gain Better Customer Insights to Develop Personalized Journeys

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