Leading Marketing Digital Transformation - S813
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
-
Corporate Vice President, Global Demand Center, Microsoft
-
VP Growth Marketing & Insights, Adobe
-
Corporate Vice President, Microsoft Digital Stores, Microsoft
Featured Products
Session materials
No materials available for this session
Session Materials
ABOUT THE SESSION
What has the rapid shift in digital transformation meant for Microsoft’s consumer and commercial businesses? Join Microsoft Corporate vice presidents, Stephanie Ferguson and Tuula Rytila, as they sit down with Adobe VP Patrick Brown to share business insights and leadership lessons behind their journey to create digital-first, highly engaging customer experiences on a global scale. As one of the largest customers of Adobe Experience Cloud, Stephanie and Tuula share how the Adobe-Microsoft partnership enabled Microsoft to accelerate business results and drive innovation and value for consumers from its own digital stores to its largest enterprise commercial cloud customers through the power of Adobe-Microsoft integrated technologies.
Track: Developer Ecosystem, Digital Commerce, Marketing Workflows and Collaboration, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO, Project Manager, Web Designer
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Presented by Microsoft
Empowering Digital Transformation
By viewing this video, I agree the Adobe family of companies may share my contact information with Microsoft for marketing purposes. For details see the privacy policy on the Microsoft sponsor page.
More sessions that may interest you
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.