Leading Marketing Digital Transformation - S813

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SPEAKERS

ABOUT THE SESSION

What has the rapid shift in digital transformation meant for Microsoft’s consumer and commercial businesses? Join Microsoft Corporate vice presidents, Stephanie Ferguson and Tuula Rytila, as they sit down with Adobe VP Patrick Brown to share business insights and leadership lessons behind their journey to create digital-first, highly engaging customer experiences on a global scale. As one of the largest customers of Adobe Experience Cloud, Stephanie and Tuula share how the Adobe-Microsoft partnership enabled Microsoft to accelerate business results and drive innovation and value for consumers from its own digital stores to its largest enterprise commercial cloud customers through the power of Adobe-Microsoft integrated technologies.

Track: Developer Ecosystem, Digital Commerce, Marketing Workflows and Collaboration, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO, Project Manager, Web Designer

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B

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Presented by Microsoft

Empowering Digital Transformation

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