Learnings from Scaling Marketing Automation Globally - E842
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ABOUT THE SESSION
Five years ago, Grundfos embarked on a transformational journey to establish a marketing automation solution that they could scale globally to serve their 60 markets. Now they’re ready to present the results alongside the hard-earned learnings they wish they had before embarking on their journey. Senior Manager Jens Nielsen from Grundfos openheartedly shares their strategy, results, and key learnings.
- Choosing your platform based on your objectives, and building with commercial performance in mind
- Including only the data you need for trigger logic, segmentation or personalization
- Selecting tools with OOTB templates to guarantee deliverability for major clients and browsers
Track: B2B Marketing, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Product Manager, Operations/COO, Project Manager
Industry Focus: Automotive, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B, B2C
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Presented by Valtech
The Second Generation: Becoming a Data-Driven Organization
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