Learnings from Scaling Marketing Automation Globally - E842

Closed captions in English, French, and German can be accessed in the video player.

Share this page


  • Jens Nielsen

    Jens Nielsen

    Sr. Manager, Marketing Automation Digital & Customer Excellence, Grundfos


Five years ago, Grundfos embarked on a transformational journey to establish a marketing automation solution that they could scale globally to serve their 60 markets. Now they’re ready to present the results alongside the hard-earned learnings they wish they had before embarking on their journey. Senior Manager Jens Nielsen from Grundfos openheartedly shares their strategy, results, and key learnings.
Learn about:

  • Choosing your platform based on your objectives, and building with commercial performance in mind
  • Including only the data you need for trigger logic, segmentation or personalization
  • Selecting tools with OOTB templates to guarantee deliverability for major clients and browsers

Track: B2B Marketing, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Product Manager, Operations/COO, Project Manager

Industry Focus: Automotive, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Valtech

The Second Generation: Becoming a Data-Driven Organization

By viewing this video, I agree the Adobe family of companies may share my contact information with Valtech for marketing purposes. For details see the privacy policy on the Valtech sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.