Learnings from Scaling Marketing Automation Globally - E842

Five years ago, Grundfos embarked on a transformational journey to establish a marketing automation solution that they could scale globally to serve their 60 markets. Now they’re ready to present the results alongside the hard-earned learnings they wish they had before embarking on their journey. Senior Manager Jens Nielsen from Grundfos openheartedly shares their strategy, results, and key learnings.
Learn about:

• Choosing your platform based on your objectives, and building with commercial performance in mind
• Including only the data you need for trigger logic, segmentation or personalization
• Selecting tools with OOTB templates to guarantee deliverability for major clients and browsers

Track: B2B Marketing, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Product Manager, Operations/COO, Project Manager

Industry Focus: Automotive, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B, B2C