Content and Commerce Masterclass: How to Increase Customer Spend - S313
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SPEAKERS
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Sr. Product Marketing Manager, Adobe
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Sr. Partner Manager, diconium digital solutions GmbH
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ABOUT THE SESSION
Creating a simple online storefront is easy. What’s far more difficult is creating immersive, content-rich shopping experiences that remain consistent across multiple brands, storefronts, channels, and geographies. Doing so requires a tight-knit connection between your content and ecommerce systems, which is often a slow and complex process. In this session, we show both customers and partners how to improve customer engagement while increasing internal efficiency through Adobe’s Commerce Integration Framework (CIF).
In this session, you will learn about:
- How linking content and commerce is a massive business opportunity
- What a successful integration even means
- How to go live faster using CIF (with real life examples)
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer/Merchandiser, Product Manager, Project Manager
Industry Focus: Commerce, Manufacturing, Retail
Business Type: B2B, B2C
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