Content and Commerce Masterclass: How to Increase Customer Spend - S313

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Creating a simple online storefront is easy. What’s far more difficult is creating immersive, content-rich shopping experiences that remain consistent across multiple brands, storefronts, channels, and geographies. Doing so requires a tight-knit connection between your content and ecommerce systems, which is often a slow and complex process.  In this session, we show both customers and partners how to improve customer engagement while increasing internal efficiency through Adobe’s Commerce Integration Framework (CIF).

In this session, you will learn about:

  • How linking content and commerce is a massive business opportunity
  • What a successful integration even means
  • How to go live faster using CIF (with real life examples)

Track: Content Management for Personalized Experiences

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer/Merchandiser, Product Manager, Project Manager

Industry Focus: Commerce, Manufacturing, Retail

Business Type: B2B, B2C

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