The Adobe Journey Optimizer decisioning services enables organizations to intelligently define, manage, and personalize next-best offers across customer interactions.
In this session, learn about:
Exploring market trends and use cases for personalizing offers across all customer interactions
Creating and managing offers with a central offer library
Applying intelligence, rules, and constraints with the decisioning engine to determine the next-best offer based on a customer’s real-time profile
Track: Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Intermediate
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Database Marketing Manager, Digital Analyst, Email Marketer, Mobile Marketer, Segmentation Specialist, Channel Marketer
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2C
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Presented by Yext
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