Fan Engagement from Start to Finish and Beyond - S718
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
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Sr. Director, Product Management & Strategy, Adobe
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Sr. Vice President, Fan Engagement, Lyons
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ABOUT THE SESSION
In the fast-paced world of Formula One racing, garnering loyalty and keeping fans engaged is key to a club’s success. And engagement goes far beyond race day. It’s every interaction that creates fan excitement and connection before, during, and after the big event. It’s about personalized experiences that makes each fan feel valued and part of the team. And it might even be getting fans to be the biggest brand ambassadors when they’re compelled to buy merch and wear it proudly (now that’s fan engagement!). Learn how Williams Racing is using Adobe Journey Optimizer to digitally transform its fan experience by optimizing journeys—whether on or off the track.
In this session, learn about:
- How Williams Racing and Formula One are transforming the way fans experience live events
- How to personalize customer journeys across digital channels and in-person experiences
- The future of fan & customer engagement with Adobe Journey Optimizer
Track: Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Email Marketer, Mobile Marketer, Segmentation Specialist, Channel Marketer, Optimization Manager, Commerce Marketer/Merchandiser
Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality
Business Type: B2C
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