T-Mobile: Achieving Customer Personalization at Scale - S312

Anya is the Director of Digital Marketing at T-Mobile, responsible for driving commercial outcomes through highly contextual digital experiences across the customer lifecycle to increase brand awareness and advocacy to customer loyalty and self-service adoption. She leads marketing and product strategy, operations, and execution to enable all lines of business to deliver exponential growth. Prior to joining T-Mobile, Anya built the B2B and B2C marketing department from the ground up at Leafly, a cannabis information resource and ecomm platform. Before that, she spent 13 years at Amazon working on myriad of different businesses, most recently the Whole Foods merger where Anya rolled out delivery and pickup across nearly 80 US cities in less than 10 months via Prime Now. In her Amazon tenure, she managed growth and product marketing for numerous digital, retail, and web service businesses.

Monique is data-driven digital team leader with over 20 years of content management expertise focused on building innovative customer-centric experiences. She has extensive knowledge of MarTech product management, content management systems -- in particular Adobe Experience Manager (AEM) -- and web and mobile application experience development. She’s an empathetic leader with a passion for digital marketing, a genuine love for compelling storytelling, and a curiosity for learning through rational experimentation with emerging technology.