Innovation Super Sessions

When Marketing Work Flows, Customer Experiences Do Too - SS7

Closed captions in English, French, German, and Japanese can be accessed in the video player.

Share this page


  • Steve Hammond

    VP Experience Cloud & Adobe Workfront, Adobe

  • Kari Woolf

    Principal Product Marketing Manager, Adobe

  • Scott Horst

    Vice President of Brand, Creative, and Digital, Lumen

  • Eva Bruchez

    Manager Center of Excellence, Adobe


The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.

Track: Marketing Workflows and Collaboration

Session Type: Innovation Super Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Product Manager, Operations/COO, Project Manager, Web Designer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Play button

Presented by Accenture

Fjord Trends 2022: The New Fabric of Life

By viewing this video, I agree the Adobe family of companies may share my contact information with Accenture for marketing purposes. For details see the privacy policy on the Accenture sponsor page.

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.