Nespresso’s Next-Generation Marketing Platform – What Else? - E123

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ABOUT THE SESSION

Nespresso has developed a range of exceptional coffees, machines, and services tailored to every preference to meet the strictest quality standards. Nespresso is present in 82 countries around the world, with a network of 816 boutiques in 536 cities. In addition, to engage with every consumer in the best possible way, they need to manage and integrate potentially over 150 different applications and data sources. Get firsthand insight into why Nespresso chooses Adobe for their next-level marketing platform and how this iconic brand uses the latest technology to achieve 1:1 personalization in real time across all important channels. 
In this session, learn:

  • How Nespresso is building a true 360-degree real-time customer profile
  • Why omnichannel marketing is not just a buzzword, and how Nespresso is planning to achieve 1:1 personalization at scale
  • Which technical architecture supports a global operation while considering local requirements

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Database Marketing Manager, Developer, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Channel Marketer, Project Manager

Industry Focus: Commerce, Consumer Goods, Manufacturing, Retail, Distribution/Wholesale

Business Type: B2C

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