Performance Branding: From Communication to Conversion - S828
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
-
Director of Market Engagement, The B2B Institute, LinkedIn
-
Head of Research, The B2B Institute, LinkedIn
Featured Products
Session materials
No materials available for this session
Session Materials
ABOUT THE SESSION
There’s no doubt that marketing has the most influence on future sales. Performance branding uses data on buyer impressions, intentions, and behavior to optimize both immediate and future returns to ad spending. With the optimal B2B marketing spend split 50/50 between brand building and sales activation, we need a more rigorous approach to optimize brand marketing spend. LinkedIn’s B2B Institute discusses five simple steps to leverage performance branding for your next marketing campaign using LinkedIn and Adobe. Join Ty Heath and Jon Lombardo of LinkedIn as they walk us through the fundamentals of deploying an effective performance brand strategy that will grow your business.
During this session, learn:
- Why future buyers are important to sales growth
- How advertising influences future buyer behavior
- Which metrics you can use to guide investment in brand building activities
- How to utilize LinkedIn and Adobe integration tools to achieve your business goals
Track: B2B Marketing
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Mobile Marketer, Content Marketer, Social Marketer, Web Marketer
Industry Focus: Automotive, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Telecommunications, Travel & Hospitality
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Presented by LinkedIn
Why Your Brand Will Be So Critical in 2022?
By viewing this video, I agree the Adobe family of companies may share my contact information with LinkedIn for marketing purposes. For details see the privacy policy on the LinkedIn sponsor page.
More sessions that may interest you
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.