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Project Right Sized - MB9-3

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It’s currently estimated that customers return an estimated 40% of what they buy online, mostly because of sizing issues. This project helps marketers solve sizing problems with more accurate augmented reality, or AR. Businesses first embed invisible AR markers into digital product images on their websites. Customers then simply take a photo of the product image on their screen to have the true-to-size product image rendered in their home thanks to AR tools that overlay the image into their own space.

Session Type: Sneaks

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