The Walgreens 80/20 Rule for Email Innovation - S831

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ABOUT THE SESSION

In a rapidly evolving email marketing landscape, what are leading brands doing to stay ahead? Hear how Walgreens is finding the right balance between “data centricity” (sticking to what you know works) and innovation (experimenting and planning for the future) to create a highly personalized customer journey. Jeff Karasinski, Walgreens’ senior manager of Loyalty and Personalization, and Guy Hanson, VP of Customer Engagement at Validity, discuss Walgreens’ digital transformation journey.

In this session:

  • Learn how Walgreens is using the 80/20 rule to create a cutting-edge, customer-centric email experience that’s built on the foundation of data
  • The tactics and technologies foundational to their success

Track: Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer

Business Type: B2C

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Presented by Validity

Earning Your Customer's Trust in Your Communications

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