The Walgreens 80/20 Rule for Email Innovation - S831
Closed captions in English, French, and German can be accessed in the video player.
VP Customer Engagement, Validity
Sr. Manager of Customer Marketing Platforms - CRM, Walgreens
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ABOUT THE SESSION
In a rapidly evolving email marketing landscape, what are leading brands doing to stay ahead? Hear how Walgreens is finding the right balance between “data centricity” (sticking to what you know works) and innovation (experimenting and planning for the future) to create a highly personalized customer journey. Jeff Karasinski, Walgreens’ senior manager of Loyalty and Personalization, and Guy Hanson, VP of Customer Engagement at Validity, discuss Walgreens’ digital transformation journey.
In this session:
- Learn how Walgreens is using the 80/20 rule to create a cutting-edge, customer-centric email experience that’s built on the foundation of data
- The tactics and technologies foundational to their success
Track: Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer
Business Type: B2C
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Presented by Validity
Earning Your Customer's Trust in Your Communications
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