Understand the Why Behind Digital Customer Behavior - S819
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
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Business Insights Manager, Glassbox, Inc.
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VP Product Marketing, Glassbox, Inc.
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ABOUT THE SESSION
It’s more important than ever for businesses to be proactive about customer experience (CX). Tools like Adobe Analytics tell you WHAT is happening, but to deliver the best experience for every customer, you also have to understand WHY it’s happening. Hear how a top financial institution uses the powerful combination of Adobe Experience Cloud and Glassbox’s digital experience analytics platform to do just that.
Join this session to learn how to:
- Unlock the why behind CX by combining Adobe data with Glassbox Quickly find, prioritize, and fix digital experience issues
- Save time by using existing Adobe tags across both platforms
- Advance your A/B testing strategy faster with more actionable data
Track: Digital Commerce, Marketing Workflows and Collaboration, Analytics for Customer Journeys, B2B Marketing, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Campaign Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Project Manager, Web Designer
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B
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Presented by Glassbox
Journey Mapping: 3 Cases to Elevate Your Digital Experience
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