Understand the Why Behind Digital Customer Behavior - S819

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ABOUT THE SESSION

It’s more important than ever for businesses to be proactive about customer experience (CX). Tools like Adobe Analytics tell you WHAT is happening, but to deliver the best experience for every customer, you also have to understand WHY it’s happening. Hear how a top financial institution uses the powerful combination of Adobe Experience Cloud and Glassbox’s digital experience analytics platform to do just that.

Join this session to learn how to:

  • Unlock the why behind CX by combining Adobe data with Glassbox Quickly find, prioritize, and fix digital experience issues
  • Save time by using existing Adobe tags across both platforms
  • Advance your A/B testing strategy faster with more actionable data

Track: Digital Commerce, Marketing Workflows and Collaboration, Analytics for Customer Journeys, B2B Marketing, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Campaign Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Project Manager, Web Designer

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B

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Presented by Glassbox

Journey Mapping: 3 Cases to Elevate Your Digital Experience

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