Your Customer Experience Playbook with B2B CDP | EY Case Study - S915

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SPEAKERS

  • Jill Steinhour

    Jill Steinhour

    Global Director, High Tech and B2B Industry Strategy & Marketing, Adobe

  • Cecilie Burleson

    Cecilie Burleson

    AdTech and MarTech Implementation Manager, EY

ABOUT THE SESSION

B2B organizations historically lack real-time views of audience interactions between sales and marketing (online and offline). The complexities across functional silos and fragmented data systems often lead to manual stitching of data, which means customer experiences are based on a partial understanding of customers. Recent growing privacy regulations adds to the struggle to stay ahead of data governance and compliance. By leveraging Adobe Experience Platform, B2B organizations can obtain real-time insights about customer and account behavior, feeding a personalization loop that constantly informs and improves customer experiences while facilitating regulatory compliance.

Learn how EY used Adobe Experience Platform to:

  • Provide a unified, compliant view of customers from known and anonymous data
  • Enable advanced audience analytics and insights, creating the ability to develop and activate models for targeting and personalization at scale

Track: B2B Marketing, Customer Data Management, Personalization at Scale, Trends and Inspiration

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer

Industry Focus: Commerce, Consumer Goods, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Distribution/Wholesale

Business Type: B2B

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