A Boosted Retail Wireless Experience: DISH + Adobe Commerce - S511

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  • Travis Cole

    Travis Cole

    Director of Information Technology, DISH Network

  • Kar-Ho Chan

    Kar-Ho Chan

    Director of Delivery Commerce Solutions, Perficient


DISH has transformed from a satellite TV business into a wireless communications innovator. Within a year, DISH launched Boost, Boost Infinite, and Genesis – brands that can support millions of wireless customers across the United States. Backed by an industry-leading commerce platform and Perficient's Adobe Commerce expertise, DISH is accelerating its retail wireless growth across four unique website, call center, and storefronts. Sit down with Travis Cole, director of Information Technology at DISH, to learn how the company built a strong foundation for its new business using Adobe Commerce.

In this session, learn:

  • Why DISH retail wireless chose to partner with Adobe
  • How Adobe Commerce was integrated with Adobe Experience Manager, Adobe Analytics, and Adobe Target to drive business insights
  • What you can expect in your first large-scale enterprise implementation through DISH's lessons learned
  • How Adobe is supporting DISH to deliver omnichannel experiences across their multiple brands

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: IT Executive, Marketing Executive, Commerce Executive, Commerce Marketer/Merchandiser, IT Practitioner, Marketing Analyst

Industry Focus: Commerce, High Tech, Media & Entertainment, Retail, TV/Broadcast, Telecommunications

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