Accelerate Customer Engagement with B2B2C Commerce - S712

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  • Marc Cohen

    Marc Cohen

    Chief Strategy Officer, Blue Acorn iCi

  • Jonathan Burdette

    Jonathan Burdette

    Industry Strategy & Marketing Director - Industrial Manufacturing & Automotive, Adobe

  • Shridhar Raman

    Shridhar Raman

    VP, Global Head of Sales, Infosys Limited


The Manufacturing industry is experiencing a rapidly changing digital landscape, but can overcome challenges by improving current technology and interacting with end consumers via digital commerce channels. Hear how manufacturers have used Adobe Experience Cloud to improve the dealer and customer experience. Get tips from a large OEM about launching a platform that allows for flexibility, brand unification, governance, and customer insights.

In this session:

  • Learn how manufacturers are managing customer expectations and balancing channel conflict
  • See how Adobe Experience Manager and Adobe Commerce can scale across over 400 sites
  • Find out about a new solution to enable B2B2C commerce rollout for a reseller/dealer model

Public Track: Commerce Made Personal, Content that Drives Performance, Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Thought Leadership

Audience Type: Business Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer/Merchandiser, Operations, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive

Industry Focus: Consumer Goods, Industrial Manufacturing, Telecommunications, Distribution/Wholesale

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