Activate Beyond Adobe Solutions - Integrate Adobe Everywhere - S427

Are you maximizing the value of your high-intent segments for your business in activations across vendor systems? Learn how to identify and activate high-intent visitor segments from data collection to attributes and more. Discover how Datajoin Adobe Micro Integrations, powered by Adobe open APIs, can help you implement data collection and activation for higher sales, higher profits, increased repeat customers, and increased ad effectiveness.

This session highlights how to push:

• High-intent behavioral segments from Adobe Analytics into the Google Ads platform
• All key intent behaviors from Adobe Analytics into marketing automation platforms like Adobe Marketo Engage and others
• All key intent behaviors from Adobe Analytics into CRMs like Salesforce and Dynamics 365

Public Track: Developer Ecosystem

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Value Realization

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Commerce Marketer/Merchandiser, Web Analyst, IT Practitioner, Marketing Practitioner, Marketing Analyst, Media Planner

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale