Analytics Center of Excellence: Tell the Full Customer Story - S116

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Every team in your organization has a different page of the customer journey. Understanding how customers interact with your brand requires putting those pages together to see the full story, but where do you start? Hear from Ereika Collins, principal digital strategist at Adobe, as she walks you through the essential considerations to build a CoE for Analytics that facilitates deep insights to achieve transformational customer experiences. 

In this session: 

  • How to bring together multiple teams and break down reporting silos 
  • Areas to explore when it comes to developing multi-touch, multi-channel attribution 
  • Data democratization and what it means to have truly accessible reporting 
  • Reconciling perspectives on how to get to agreement on what to measure and how to measure it 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: General Audience

Presentation Style: Value Realization

Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Data Scientist, Web Analyst, Product Manager, Marketing Analyst

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