Every team in your organization has a different page of the customer journey. Understanding how customers interact with your brand requires putting those pages together to see the full story, but where do you start? Hear from Ereika Collins, principal digital strategist at Adobe, as she walks you through the essential considerations to build a CoE for Analytics that facilitates deep insights to achieve transformational customer experiences.
In this session:
How to bring together multiple teams and break down reporting silos
Areas to explore when it comes to developing multi-touch, multi-channel attribution
Data democratization and what it means to have truly accessible reporting
Reconciling perspectives on how to get to agreement on what to measure and how to measure it
Public Track: Analytics for Customer Journeys
Technical Level: General Audience
Presentation Style: Value Realization
Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Data Scientist, Web Analyst, Product Manager, Marketing Analyst
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