B2B Marketing Attribution Unlocked: The Whole Picture - S208

Join Champion Kimberly Galitz from F5 to learn how to set up the top reports that you need on Adobe Marketo Engage and Marketo Measure (f.k.a. Bizible). When every dollar counts, refining your B2B marketing attribution strategy becomes even more important. You need to be able to attribute every touchpoint to pipeline, revenue, and ROI. But as a marketer, it's often overwhelming to find out which marketing channels, campaigns, and tactics are influencing the top, middle, and bottom of the funnel. Unlock the power of attribution by understanding the impact of all touchpoints.

Key takeaways:

• Insights that you can gain from integrating Marketo Engage and Marketo Measure
• How to build the most important reports on Marketo Measure to understand your funnel metrics and get to the top KPIs that your executives care about
• Best practices for Marketo Measure and attribution setup to ensure that your instance is as successful as possible

Public Track: B2B Marketing

Type: Session

Technical Level: Beginner, Intermediate

Presentation Style: Tips & Tricks

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Operations, IT Practitioner, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager

Industry Focus: High Tech