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B2B Reimagined: Innovating Loyalty in a Digital-First World - S705
VP- Digital Transformation and Innovation , Herc Rentals
Sr. Manager, Deloitte Digital
US CMO, Deloitte Digital
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ABOUT THE SESSION
Personalization is key to building trustworthy B2B relationships. Recent Deloitte Digital research revealed that 85% of B2B buyers expect a personalized, relevant customer experience, but less than 50% of sellers deliver content and interactions tailored to the information available. Companies that close this B2B expectation gap are more likely to attract first-time buyers and increase renewal rates. Operational inefficiencies, data silos, and disjointed systems can prevent B2B organizations from realizing personalization at scale. Join Deloitte Digital and its clients in a panel discussion that details how they leverage Adobe Experience Cloud to not only solve their pain points but to transform their organizations. Our panel will share how their organizations use Adobe Experience Cloud Products to:
- Improve ROI by delivering personalized customer experiences at scale
- Create a single view of the customer
- Mitigate compliance and security risk
Public Track: B2B Marketing, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud
Technical Level: General Audience, Beginner, Intermediate, Advanced
Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst
Industry Focus: Consulting/Agency, High Tech, Professional Services
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