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Beyond Campaign Marketing: Orchestrated Engagement at Truist - S812
Principal Enterprise Architect, Adobe
SVP, Personalization Enablement, Truist
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ABOUT THE SESSION
Truist is a purpose-driven organization that is committed to inspire and build better lives and communities. Truist strives to serve with care in how they meet client needs, empower teammates, and lift up communities. As senior VP of Personalization Enablement, Xenia Lane leverages technology and data-enabled capabilities to deliver personalized client experiences. Xenia works side by side with her team and partners to create scalable, relevant, and orchestrated client engagement so that they can help their clients by putting caring conversations front and center.
In this session:
- How does technology and data translate into a personalized client experience?
- What else needs to be considered when moving from campaigns to orchestrated engagement?
- Foundations for success
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Database Marketing Manager, Marketing Executive, Segmentation Specialist, Channel Marketer, Optimization Manager, Web Marketer, Project Manager, Marketing Practitioner, Marketing Analyst
Industry Focus: Financial Services & Insurance
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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