Beyond Campaign Marketing: Orchestrated Engagement at Truist - S812

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  • Mindy Xiao

    Mindy Xiao

    Principal Enterprise Architect, Adobe

  • Xenia Lane

    Xenia Lane

    SVP, Personalization Enablement, Truist


Truist is a purpose-driven organization that is committed to inspire and build better lives and communities. Truist strives to serve with care in how they meet client needs, empower teammates, and lift up communities. As senior VP of Personalization Enablement, Xenia Lane leverages technology and data-enabled capabilities to deliver personalized client experiences. Xenia works side by side with her team and partners to create scalable, relevant, and orchestrated client engagement so that they can help their clients by putting caring conversations front and center. 

In this session:

  • How does technology and data translate into a personalized client experience?
  • What else needs to be considered when moving from campaigns to orchestrated engagement? 
  • Foundations for success

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Database Marketing Manager, Marketing Executive, Segmentation Specialist, Channel Marketer, Optimization Manager, Web Marketer, Project Manager, Marketing Practitioner, Marketing Analyst

Industry Focus: Financial Services & Insurance

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