Bridging the Gap: Cross-channel Ad Optimization - S415

Closed captions in English can be accessed in the video player.

Share this page


  • Varun Bhansali

    Varun Bhansali

    Sr. Manager, Digital Marketing and Account Management, Adobe

  • John Garubba

    John Garubba

    Managing Director, Digital & Media Marketing, AAA Northeast


Walled gardens have evolved into content fortresses. The power of authenticated consumer touchpoints across search, social, and commerce publisher networks is becoming increasingly valuable. It’s time for performance management to also evolve. Our tools automate and provide optimization for media bidding by connecting enterprise data and publisher APIs to maximize advertising performance and drive business outcomes.

In this session, learn how to:

  • Stand out from competitors by using real-time AI optimization and making your advertising spend more efficient within and across channels and networks
  • Augment walled gardens and publisher tools with advanced optimization
  • Avoid an “either/or” approach when it comes to smart bidding

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Mobile Marketer, Publisher, Audience Strategist, Channel Marketer, Social Marketer, Web Marketer, Marketing Practitioner, Media Planner

Industry Focus: Advertising/Publishing, Commerce, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Telecommunications, Travel & Hospitality

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.