Building Your Brand in the Creator Economy - S905

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  • Janet Balis

    Janet Balis

    Partner and EY Marketing Practice Leader, EY


Across both B2C and B2B realms, human behavior is embracing creators with more enthusiasm than ever before. The "creator economy" is not new, but it's thriving with new models enabled by trends like the metaverse and web3. As influencers and creators drive even more purchases, how should consumer and business brands respond? During this session we will:

  • Share the latest trends driving the creator economy
  • Discuss how brands tap into the influencer realm
  • Explore how B2B brands can tap into B2C dynamics more aggressively

Public Track: Trends and Inspiration

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

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