Choosing the Right Front-End for your e-Commerce Experiences - S509

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Have you ever wondered which tool should own the glass for the best personalized customer experiences for your business: AEM, Adobe Commerce front-end, full headless with PWA Studio or custom front-end app? As each of these options have significant benefits and trade-offs, no wonder countless merchants struggle to decide which tool should drive the experience. Hear from Adobe’s consulting experts as they share with you the decision-making process to figure out the right tool or the right blend to create and deliver the best customer experience. Explore real-world use cases on how to pick the right technology that will work best for your business and your customers, the do’s, don’ts and best practices.


  • When and how to combine AEM and Adobe Commerce to drive your digital commerce experiences.
  • How do your larger MarTech use cases and integrations influence the decision on who owns the glass
  • Technical architecture and user flows around each front-end option

Public Track: Commerce Made Personal

Type: Session

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Commerce

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