Creating a Contextual Commerce Experience at T-Mobile - S507

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T-Mobile has achieved explosive growth by shaking up the wireless industry. Known as the Un-carrier, T-Mobile has an unwavering obsession with offering the best possible service experience. That commitment includes using the latest technology to modernize and contextualize their commerce journey across channels. Hear how they're creating the best possible self-service app and web experience using Adobe Commerce and Adobe Experience Manager.

Join this session to learn about:

  • Choosing the right omnichannel e-commerce architecture
  • Creating contextualized customer experiences
  • Enabling effortless purchasing to deepen customer relationships
  • Managing complex implementations and system integrations

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience, Beginner

Presentation Style: Case/Use Study

Audience Type: IT Executive, Marketing Executive, Commerce Executive, Commerce Marketer/Merchandiser

Industry Focus: Commerce, Telecommunications

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