Creating Content That Lasts (When Attention Spans Don’t) - S742

To stand out and capture attention in 2023 and beyond, B2B brands need to think more like consumer brands. Can you really overcome consumer content fatigue? How do you show up with the right content, to the right people, at precisely the right time? Can you create content that puts your users in charge of their own experience — and how does that impact your brand? To pull it off, you need a holistic view of your users, their habits, and their business needs to create a stand-out digital experience that lasts.

Join this session to explore how to:

• Get oversight on all your marketing moving parts with Adobe Experience Manager
• Capitalize on your user data to solve business problems
• Create useful, engaging content that converts and boosts brand equity

Public Track: Content that Drives Performance

Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks, Thought Leadership, Value Realization

Audience Type: Campaign Manager, Creative Leader, Developer, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Web Designer

Industry Focus: Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Professional Services, Retail, Telecommunications