Cross-Channel Analysis: Piecing It All Together to Win - S107

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SPEAKERS

ABOUT THE SESSION

We've moved into a new age of customer experience. Customers expect brands to understand them as they move across different digital products and offline channels. To stay competitive in attracting and maintaining loyal customers, brands must have a way to piece all their different datasets together for one complete view of the customer journey.  

In this session, discover: 

  • How Customer Journey Analytics enabled The Home Depot to help their “Doers Get More Done” 
  • Insights into how to stitch together online and offline data to create a true 360-degree customer journey story 
  • Best practices and key learnings from analytics stakeholders that you can leverage in your own organization 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: General Audience

Presentation Style: Value Realization

Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Data Scientist, Web Analyst, Marketing Analyst

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