Custom Campaigns and New Marketing Calendar: A Preview - S613

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Business can be chaotic with fragmented teams and tools creating one of leadership’s biggest challenges: having a consolidated view into operations. This lack of visibility causes execution misalignment, resulting in your strategy missing its intended targets. Inflexible tooling, lack of connectivity, and limited view types stand in the say of deploying successful strategies. Join product expert Andy as he previews a new customizable data foundation that can flex to any operational model and extend visibility across the Adobe and 3rd-party tech stacks with the upcoming marketing calendar and flexible campaign management capability.

In this session:

  • Learn about the new data foundation for flexible operational modeling
  • See these services link records across Adobe Workfront, Experience Cloud, and third-party apps
  • Understand how this creates your marketing system of record for operational and performance optimization

Public Track: Collaborative Work Management

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Creative Leader, IT Architect, IT Executive, Marketing Executive, Content Marketer, Optimization Manager, Operations, Project Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst

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