Customizing Commerce Implementations Based on Customer Needs - S510

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Assa Abloy is a global manufacturer specializing in access solutions, such as mechanical and digital locks, cylinders, keys, security doors, and automated entrances. Operating in 70 countries, Assa Abloy has various customer segments with individual needs. From wholesale and contract hardware distributors to systems integrators and facility managers, their goal is to "meet the customers where they are." Assa Abloy needed to develop a strategy for flexibility using similar systems in diverse ways. Learn how Assa Abloy divisions have taken distinct approaches to implement Adobe Commerce and Adobe Experience Manager to improve the customer experience as well as the efficiency and effectiveness of the business operations.

Gain insight on how each division:

  • Automated and optimized integrations with existing systems
  • Customized and personalized customer experience
  • Planned for flexibility and scalability

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, IT Architect, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Optimization Manager, Commerce Marketer/Merchandiser, Operations, IT Practitioner

Industry Focus: Commerce, Industrial Manufacturing, Distribution/Wholesale

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