Debunking Top B2B Commerce Myths - S517

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Univar Solutions, a 90-year-old global chemical and ingredients distributor, is revolutionizing its industry by putting digital at the core of its business. Throughout the company's digital transformation, the team has had to overcome many myths, mistaken beliefs, and organizational challenges. Univar shares how they debunked common B2B commerce myths and how you can surmount similar challenges.

In this session, learn how to counter common misconceptions like:

  • If you build the site, customers will come
  • Sellers will "lose" their customers to digital commerce
  • Publishing pricing online is a race to the bottom 
  • All e-commerce platforms are the same

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Marketing Executive, Channel Marketer, Commerce Executive, Optimization Manager, Commerce Marketer/Merchandiser, Web Analyst, Marketing Practitioner

Industry Focus: Commerce

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