Delivering a Tailored Digital Experience in Real Time - S409

Delivering a connected, cohesive, and personalized experience for your customers across channels and devices feels like the buzzword, catch phrase of the moment. But what does that actually entail? Marketers need to think about personalization from the drop of the first cookie and make sure that it's a first-party one to boot. This starts with data collection that's fast and complete to create a unified view of your customers, and it ends with an activation strategy focused on real-time, in-the-moment engagement that feels like it was tailor-made.

Join this session to:

• Learn when and why real-time capabilities are important
• Get best practices to deploy on your digital properties to make a buzzword your reality
• Learn what’s involved to deliver tailor-made experiences

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Tips & Tricks

Audience Type: Advertiser, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Architect, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Commerce Executive, Content Marketer, Optimization Manager, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst