Designing Platform Foundations for Omnichannel Experiences - S434

Adobe Experience Platform is a foundation for building and executing omnichannel marketing approaches. How can we view that foundation to make multiple design decisions across the system? How will your system design choices impact downstream usage of Profile records? At each design step, which tradeoffs can be made while still maintaining a flexible foundation for your omnichannel use cases – for this quarter and as needs change in the future? Get answers to these questions and more as we examine three use cases: abandoned conversion recovery; win back lapsed customers at risk of churn; and personalized upsell and cross-sell campaigns.

• Gain a better understanding of how data ingestion, Profile, segmentation, and destination design choices impact capabilities
• Learn to design segments for different destinations and compare centralized cross-channel segments vs. decentralized approaches
• Review different data structures and optimizations

Public Track: Developer Ecosystem

Type: Session

Technical Level: Beginner, Intermediate, Advanced

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Segmentation Specialist, Audience Strategist, Data Scientist, Web Analyst, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale