Closed captions in English can be accessed in the video player.
Designing Platform Foundations for Omnichannel Experiences - S434
Sr. Solution Architect, Adobe
Sr. Manager, Experience Platform, Adobe
Adobe Customer Journey AnalyticsStart a free trial Learn more
Adobe Experience CloudStart a free trial Learn more
Adobe Experience PlatformStart a free trial Learn more
Adobe Journey OptimizerStart a free trial Learn more
Adobe Real-Time CDPStart a free trial Learn more
Adobe TargetStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
Adobe Experience Platform is a foundation for building and executing omnichannel marketing approaches. How can we view that foundation to make multiple design decisions across the system? How will your system design choices impact downstream usage of Profile records? At each design step, which tradeoffs can be made while still maintaining a flexible foundation for your omnichannel use cases – for this quarter and as needs change in the future? Get answers to these questions and more as we examine three use cases: abandoned conversion recovery; win back lapsed customers at risk of churn; and personalized upsell and cross-sell campaigns.
- Gain a better understanding of how data ingestion, Profile, segmentation, and destination design choices impact capabilities
- Learn to design segments for different destinations and compare centralized cross-channel segments vs. decentralized approaches
- Review different data structures and optimizations
Public Track: Developer Ecosystem
Technical Level: Beginner, Intermediate, Advanced
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Segmentation Specialist, Audience Strategist, Data Scientist, Web Analyst, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.