Distill Customer Data: Getting to Meaningful Signals Faster - S435

How do we separate signal from noise with less time spent on tedious manual work and more time acting on the important signals? How can we use the data that we collect to move our business forward? Learn how to get more value out of your Adobe Real-Time Customer Data Platform datasets and how to use high-value derived attributes to power customer engagement, better segmentation, and more relevant analysis.

In this session, learn about:

• Using batch and scheduled queries for more efficient and powerful data transformations for Adobe Experience Platform applications like Customer Journey Analytics, Adobe Journey Optimizer, or non-Adobe destinations and systems
• Creating dashboards for visualizations of custom data models either in Experience Platform or for embedding in your preferred reporting framework
• Improving time to insights on Adobe Real-Time Customer Data Platform profiles, segments, and destinations

Public Track: Developer Ecosystem

Type: Session

Technical Level: Beginner, Intermediate, Advanced

Presentation Style: Value Realization

Audience Type: Business Analyst, Database Marketing Manager, Developer, Digital Analyst, IT Architect, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Web Analyst, IT Practitioner, Marketing Analyst, Media Planner

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale