Do More with Less with an Intelligent Content Supply Chain - S713

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  • Bruce Richards

    Bruce Richards

    Sr. Manager Industry Strategy and Marketing Retail & Consumer Goods, Adobe

  • Michael Edmonds

    Michael Edmonds

    Global Business Strategy Lead, Retail and Consumer Goods, Microsoft

  • Ben Treasure

    Ben Treasure

    Partner Sales Evangelist -- Adobe + Microsoft, Microsoft


Customer loyalty is won by unparalleled experiences. In a digital-first world where speed and efficiency are king, delivering those experiences means doing more with less. Marketers can’t afford to waste precious time with archaic, multistep processes that require manually moving content and customer data between tools to create digital experiences. Join Microsoft's Mike Edmonds, senior director of Strategy for WW Retail & Consumer Goods, and Adobe’s Bruce Richards, head of Industry Strategy, to learn the future of personalized customer engagement and what it means for your industry. In this session, discover:

  • How data and intelligence supercharge the content supply chain to differentiate digital experiences
  • Tips for preparing for the anticipated explosion of content demands
  • Why content, commerce, and community are the new marketing engine
  • How to apply key insights from the retail and consumer goods industries to your own business

*Moderated by Ben Treasure, Sales Evangelist at Microsoft.

Public Track: Commerce Made Personal, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud, Trends and Inspiration, Content Supply Chain

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Campaign Manager, Digital Analyst, Email Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Operations, IT Practitioner, Marketing Practitioner, Operations Executive

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

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