Driving Record ROI in Mobile & Authenticated Personalization - S822

At a time of economic uncertainty, customer satisfaction and loyalty have risen to a top focus in 2023. Companies from every industry are beginning to recognize the powerful role personalization can play, by providing value-added services, promoting customer self-service, decreasing call center costs, and delivering the right incentives to keep customers excited to engage, especially in mobile. With 10 billion mobile connections worldwide, and 240 billion new mobile app downloads annually, learning how to best serve customers in the palm of their hand with customized care and service equals big customer success.

In this session, learn:

• Use cases for personalization within the authenticated experience and within the mobile app
• Best practices on how you can use AI-powered personalization for more dynamic customer service
• The ROI and impact that personalization in authenticated and mobile can deliver

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Value Realization

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Web Marketer, Web Analyst, Operations, Product Manager, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale