Eight Essentials for a Customer Journey Management Practice - S803

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A decade into the Digital Transformation movement that defined the 2010s, most brands have struggled to check the box on transforming how they engage with customers throughout the customer journey. Often, it isn't the technology but a gap in a cohesive readiness and adoption strategy that impedes both business and technology needs.

In this session, learn 8 steps that can help transform how journeys are managed, including:

  • How solutions like Adobe Campaign and Adobe Journey Optimizer can drive digital transformation
  • Addressing challenges related to achieving digital transformation at scale
  • Eight steps to setting up your marketing team to drive adoption and faster time to value of marketing investments

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience, Intermediate

Presentation Style: Thought Leadership

Audience Type: Database Marketing Manager, Email Marketer, Marketing Executive, Optimization Manager, Project Manager, Marketing Practitioner, Operations Executive

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

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