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Eight Essentials for a Customer Journey Management Practice - S803
Principal, Customer Success, Adobe
Principal Enterprise Architect, Adobe
Adobe CampaignStart a free trial Learn more
Adobe Journey OptimizerStart a free trial Learn more
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ABOUT THE SESSION
A decade into the Digital Transformation movement that defined the 2010s, most brands have struggled to check the box on transforming how they engage with customers throughout the customer journey. Often, it isn't the technology but a gap in a cohesive readiness and adoption strategy that impedes both business and technology needs.
In this session, learn 8 steps that can help transform how journeys are managed, including:
- How solutions like Adobe Campaign and Adobe Journey Optimizer can drive digital transformation
- Addressing challenges related to achieving digital transformation at scale
- Eight steps to setting up your marketing team to drive adoption and faster time to value of marketing investments
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience, Intermediate
Presentation Style: Thought Leadership
Audience Type: Database Marketing Manager, Email Marketer, Marketing Executive, Optimization Manager, Project Manager, Marketing Practitioner, Operations Executive
Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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